#35 – Finding Dealers

The Lexus dealer roll out was divided into three waves. Wave 1 consisted of 101 dealers in the major markets to open by September of 1989. Wave 2 consisted of 44 dealers and wave 3 would have 50 in smaller markets. The two later waves would...

September 1, 2016

An injustice committed against anyone is a threat to everyone. (Charles Montesquieu, 18th century French lawyer and political philosopher) There is a lot of talk today about “marginalized” people: minority people groups that are often ignored...

August 31, 2016

A society grows great when old men plant trees whose shade they know they will never sit in. (Greek proverb) Gardeners and farmers like to see their plants grow and produce in a single season. Landscape architects probably have a more distant...

August 30, 2016

People don’t choose to be courageous; they just decide not to be afraid any more. (Bob Goff, best-selling author) Courage can be demonstrated only when there is some kind of danger that tests one’s character. Fear of personal harm or just...

August 29, 2016

Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless. (Jamie Paolinetti, TV writer/producer and former professional cyclist) Someone might argue that we know only what we know. We can’t work or...

August 28, 2016

Parents, investing time in helping your child develop needed character is way more important than tons of extracurricular activities. Whoever wrote this statement is certainly in tune with today’s ultra-active society. Parents are taxiing their...

August 27, 2016

Success is to be measured not so much by the position that one has reached in life as by the obstacles he has overcome. (Booker T. Washington, 19th-20th century American educator) We often regard someone who has achieved a high position in...

August 26, 2016

How far you go in life depends on you being tender with the young, compassionate with the aged, sympathetic with the striving and tolerant of the weak and the strong. (George Washington Carver, 19th century American botanist and inventor) That...

August 25, 2016

If there was to be independence, self-sufficiency, or freedom, then we first had to understand, accept, and discharge our responsibilities. (Clarence Thomas, associate justice of the U.S. Supreme Court) When he uttered these words in a...

#33 – The Lexus Logo

There was no turning back. Lexus was the name, and we needed a brand logo. Toyota had never had a logo on the grilles of its vehicles, such as the Chevrolet bow tie or the Ford blue oval. Convincing Toyota in Japan that Lexus needed a logo and...

August 24, 2016

I cannot trust a man to control others who cannot control himself. (Robert E. Lee, Civil War general) It’s a frightening sight to see someone out of control, a person who, perhaps, is addicted to a dangerous substance that takes control of the...

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