First say to yourself what you would be; and then do what you have to do. (Epictetus, 1st & 2nd century A.D. Greek-speaking philosopher)
This ancient principle is much-needed in the 21st century. After all, what you are pretty well determines what you do. In that sense, being may be more important than doing. If we were to emphasize character development and integrity, then, perhaps, the people of our generation would involve themselves in more worthy, noble pursuits.