He who wants to persuade should put his trust not in the right argument, but in the right word. (Joseph Conrad, novelist)

Even strong arguments may be lost because of ill-chosen words. Language is filled with synonyms, and the choice of a specific expression can be critical in an exchange of ideas. Commentator John Stonestreet adds, “Even . . .  if you have to make the word up.” Have a solid argument, and be careful to express it with the right words.

Wise words bring approval, but fools are destroyed by their own words. (Ecclesiastes 10:12)