Share stories purposefully; stories stick; facts fade. (Craig Groeschel, leadership speaker)
Of the innumerable lectures you’ve heard, how many do you remember? What is it you most likely remember—the history and the facts? Most of us recall the stories. They not only kept our interest during the lecture, but they often illustrated some truth that has stuck with us. In your conversations, don’t avoid facts, but do use good stories to make your point.
[Jesus] taught them by telling many stories in the form of parables (Mark 4:2).