Value

When everything is free, nothing has value. (Ben Stein, economic commentator)

One certain way to get attention, perhaps to introduce a new product, is to emphasize “FREE” in your advertising. Many of us use certain software, not because it may be the best on the market, but because it’s FREE. The strings that are often attached to such offers can become very expensive. As economist Milton Friedman wrote, “There is no such thing as a free lunch.”

We never accepted food from anyone without paying for it. We worked hard day and night so we would not be a burden to any of you. . . Those unwilling to work will not get to eat. . . settle down and work to earn their own living (2 Thessalonians 3:8, 10, 12).