A principle is an approach you stick with even if you know it might lead to a short-term outcome you don’t prefer. (Seth Godin)

Godin continues, “If your guiding principle is to do whatever benefits you right now, you don’t have principles of much value.” In a day of swiftly changing values, it’s difficult at times to know what is right and best. Unless there is a consistent standard, no matter the immediate benefit, there will be steady decline in the worth of a product or reputation.

But on the judgment day, fire will reveal what kind of work each builder has done. The fire will show if a person’s work has any value. (1 Corinthians 3:13)