Generosity
Your measurement of generosity becomes the measurement of your return. (The Bible)
Business people want to know what profit they’re going to get from their investments (ROI). They probably don’t often think of generosity; they’re concerned only about the health of the business. While it can’t be measured in gold, there is a greater ROI when it comes to helping those in need—whether individuals or organizations. That’s where generosity is most important.
The generous will prosper; those who refresh others will themselves be refreshed. (Proverbs 11:25)