Never assume that loud is strong and quiet is weak. (Tommy Shelby, fictional movie character)

It seems that more and more marketing managers think that shouting and machine-gun delivery attracts buyers. That may be true, of course, but there are a lot of potential customers who just turn the volume down (or off) and ignore the product. A more reasoned tone and pace make a far more attractive advertisement. Our world has enough noise in it. Quiet and calm bring relief.

Make it your goal to live a quiet life, minding your own business and working with your hands. (1 Thessalonians 4:11)