#89 – The New SC400

  Toshihiro Okada was the chief engineer for the new SC400 coupe. He was a sports car enthusiast who owned a Porsche. There were several directions to consider with the new coupe. One option was to go with a two-door version of the LS400...

#88 – The ES300

  In an article headlined, “Crowded Market Befuddles Buyers,” Melinda Grenier Guiles of the Wall Street Journal wrote, “The product proliferation—and rising prices—render the term ‘luxury car’ almost meaningless.” Adding more confusion...

#87 – Trouble with Hussein

  Lexus was beginning to hit its stride. July sales were the best ever at 5,558, of which 1,979 were ES250s. We were tracking to hit our objectives for the first time. I was feeling good about achieving our goals—before Saddam Hussein ruined...

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