OUR BOOK
The Start of Lexus: God, Guts, Grief & Glory
FROM THE AUTHOR
J. Davis Illingworth Jr.
Former Senior Vice President, Toyota Motor Sales, USA
“You know me through our daily Bible encouragement, but today I want to share a different side of my journey!”
“Before God of Hope, I served as Vice President General Manager of the Lexus Division at Toyota. In my new book, I share the inside story of how Toyota built the 1990 LS400—the finest car ever made up to that time—and launched Lexus into a U.S. market that nobody thought Toyota could crack. It’s an unfiltered account of the setbacks, the risks, the obstacles, and the grit and faith it took to see it through.
Whether you’re a leader, a dreamer, or someone who’s been told “it can’t be done,” this story is for you. Looking back, I can see God’s hand in all of it. I’d love for you to read it!”
BIG QUESTIONS
How much time, money, and energy are we willing to pour out for one person’s salvation? Is there a limit to how much one life is worth?
At God of Hope, we believe there is no limit. A Christian’s most important calling is to lead others toward the peace of Jesus. That’s why we’re dedicated to spreading God’s love to people who don’t know Him and empowering other Christians to do the same.